My name is Benedicte Meydel and I finished my MA studies in Management of Creative Business Processes at Copenhagen Business School, Denmark in 2017. I work in the MedTech industry, as Marketing Communications Manager. I have previously worked as Web and Social Media Editor in Microsoft and as Head of Communications in Oslo Chamber of Commerce, Norway.
If you ask me, the bottom line of working within communications, branding and business development is to engage your audience. Do it in a creative way, and be businessworthy while doing it!
It all comes down to winning people’s hearts and minds.
I have lived and studied in four countries, learning a mix of media, international communication, cultural studies, marketing, economics and creative business management. My aim with this website is to share what I have learned, and my thoughts and viewpoints on “my three C’s”: Communication, Creativity and Companies that Care (Corporate Social Responsibility/ CSR).