Don’t just give them a paycheck – give them a purpose!

Attract and retain the part of the workforce who largely aligns company goals with their own. Research shows that employees who perceive their company to have a ”strong sense of purpose” also report high levels of company satisfaction. Amongst Millennial workers, this seems to be of outmost importance. According to Deliotte’s Millennial Survey of 2015, the … Continue reading Don’t just give them a paycheck – give them a purpose!

Why external knowledge is vital for company success

Mark these two words: Absorptive capacity. Without it, you risk losing out. If you want to succeed with creativity or innovation, staying open to knowledge outside your company can be key. Blending familiar and novel elements increases your chances of success, and external knowledge/ideas/input can be just what you need to arrive at something worthwhile … Continue reading Why external knowledge is vital for company success

Collaboration overload

Too much teamwork can be bad for your business. Rob Cross, Reb Rebele and Adam Grant spent two decades researching the damaging effects of collaboration. How much time do you spend in meetings, answering emails and being on the phone? In some companies, it amounts to more than 80 % of one’s day. That leaves little … Continue reading Collaboration overload

Storytelling is dead. Here’s what brands should focus on now

– The most important thing for a brand isn’t communication. It’s engagement. Charles Vallance knows a thing or two about successful brands after many years in the advertising industry. He is inspired by Creative Director of VCCP Spain, Beto Nahmad, the first person he heard using the term “story doing”. And here is why this term … Continue reading Storytelling is dead. Here’s what brands should focus on now

Why you should trust your gut in complex decision making

Imagine a judge sentencing someone to prison and afterwards saying: “I just went with my hunch”. Jaws would drop to the floor. And in this case, and line of work, you’re supposed to back up your decisions and conclusions with systematic analysis and conscious thought. In fact, in most professions this is what you’re supposed to … Continue reading Why you should trust your gut in complex decision making

Posters with purpose

Would’t it be nice to have something cool on the wall that not only looks good, but does good as well?  More companies have started to realise that customers want products that have a “conscience”. Posters with Purpose donates 10 % of the sales price to Edesia and Pencils on Promise, two organizations providing nourishment and … Continue reading Posters with purpose