A playful take on plastic

The family run organization Less Plastic UK has made a twist to the seriousness of plastic littering. Literally. Although being dead serious, Amanda Keetley from Devon, Great Britain, has made her environmental focus stand out by being playful. Other organizations might have made you feel bad or even bored by constantly focusing on guilt, the … Continue reading A playful take on plastic

Why you need to know about absorptive capacity

For creativity and innovation to manifest within a company, absorptive capacity is key. Organizational learning and knowledge creation ultimately help shape a company’s ability to innovate. Especially the knowledge flows across networks positively affect the organizational capabilities. But this knowledge creation are often restricted to parts of the organization sharing the same education and background, … Continue reading Why you need to know about absorptive capacity

Rethinking the 4 P’s

Most of us have heard about the four “golden” P’s in marketing: Product, Place, Price, Promotion. Nowadays, they’re probably outdated. When taking a marketing course, the four P’s are standard curriculum. At work, they’re a regular mention. Traditionally, these elements of the marketing mix are a core foundation you build your strategy on. However, they … Continue reading Rethinking the 4 P’s

World Oceans Month: an invitation for businesses to ”dive in”

June is World Oceans Month, marked for spreading awareness of the earth’s oceans, coasts and marine life. It is specifically highlighted on June 8, entitled World Oceans Day. With all the attention marine littering has gotten over the last few years, corporate life needs to step up. This month provides them with the perfect occasion. … Continue reading World Oceans Month: an invitation for businesses to ”dive in”

Sustainability is the new game changer in business

Financial Times has published an interview with Al Gore, stating that “sustainability is history’s biggest investment opportunity”. That’s quite a bold but much needed statement, compared to traditional investment. Delivering fast results has a long history of being rewarded. Bringing money to the table quickly has been more important than how the money was made. … Continue reading Sustainability is the new game changer in business