Rethinking the 4 P’s

Most of us have heard about the four “golden” P’s in marketing: Product, Place, Price, Promotion. Nowadays, they’re probably outdated. When taking a marketing course, the four P’s are standard curriculum. At work, they’re a regular mention. Traditionally, these elements of the marketing mix are a core foundation you build your strategy on. However, they … Continue reading Rethinking the 4 P’s

World Oceans Month: an invitation for businesses to ”dive in”

June is World Oceans Month, marked for spreading awareness of the earth’s oceans, coasts and marine life. It is specifically highlighted on June 8, entitled World Oceans Day. With all the attention marine littering has gotten over the last few years, corporate life needs to step up. This month provides them with the perfect occasion. … Continue reading World Oceans Month: an invitation for businesses to ”dive in”

Sustainability is the new game changer in business

Financial Times has published an interview with Al Gore, stating that “sustainability is history’s biggest investment opportunity”. That’s quite a bold but much needed statement, compared to traditional investment. Delivering fast results has a long history of being rewarded. Bringing money to the table quickly has been more important than how the money was made. … Continue reading Sustainability is the new game changer in business

Don’t just give them a paycheck – give them a purpose!

Attract and retain the part of the workforce who largely aligns company goals with their own. Research shows that employees who perceive their company to have a ”strong sense of purpose” also report high levels of company satisfaction. Amongst Millennial workers, this seems to be of outmost importance. According to Deliotte’s Millennial Survey of 2015, the … Continue reading Don’t just give them a paycheck – give them a purpose!