Why external knowledge is vital for company success

Mark these two words: Absorptive capacity. Without it, you risk losing out. If you want to succeed with creativity or innovation, staying open to knowledge outside your company can be key. Blending familiar and novel elements increases your chances of success, and external knowledge/ideas/input can be just what you need to arrive at something worthwhile … Continue reading Why external knowledge is vital for company success

Collaboration overload

Too much teamwork can be bad for your business. Rob Cross, Reb Rebele and Adam Grant spent two decades researching the damaging effects of collaboration. How much time do you spend in meetings, answering emails and being on the phone? In some companies, it amounts to more than 80 % of one’s day. That leaves little … Continue reading Collaboration overload

Storytelling is dead. Here’s what brands should focus on now

– The most important thing for a brand isn’t communication. It’s engagement. Charles Vallance knows a thing or two about successful brands after many years in the advertising industry. He is inspired by Creative Director of VCCP Spain, Beto Nahmad, the first person he heard using the term “story doing”. And here is why this term … Continue reading Storytelling is dead. Here’s what brands should focus on now

Who are the top 20 Business Women in Northern Europe?

Nordic Business Forum, a business development company, has published their list of premier women in business. Why am I excited? Well. Firstly, because women are increasingly gaining respect as top managers and key staff. Secondly, because I was lucky to receive a phone call from Hans-Peter Siefen in Helsinki, asking if I (and the Oslo Chamber … Continue reading Who are the top 20 Business Women in Northern Europe?