“Sharing your brain” can actually reduce the quality of problem solving. We often hear that more brains work better than one. In my creativity studies, we also learn that it is fostered through relationships and interdependencies with others. Yet there are some pitfalls to be aware of. We often work in teams and pick each others’ … Continue reading How brainstorming can narrow our thinking
– The most important thing for a brand isn’t communication. It’s engagement. Charles Vallance knows a thing or two about successful brands after many years in the advertising industry. He is inspired by Creative Director of VCCP Spain, Beto Nahmad, the first person he heard using the term “story doing”. And here is why this term … Continue reading Storytelling is dead. Here’s what brands should focus on now
Imagine a judge sentencing someone to prison and afterwards saying: “I just went with my hunch”. Jaws would drop to the floor. And in this case, and line of work, you’re supposed to back up your decisions and conclusions with systematic analysis and conscious thought. In fact, in most professions this is what you’re supposed to … Continue reading Why you should trust your gut in complex decision making
The creative class. He calls it “the rise of the creative class”. American economist and social scientist Richard Florida means that people working within the creative industries are the key driving force to future economic development. And this class is not only comprising designers and people in the advertising industry; it encompasses jobs “whose economic … Continue reading – Creativity is the new economy
Whaaaat…? Yup, that’s exactly what the writer Felix Morgan is saying, in his article on the magnificent website Holstee.com. In essence, Morgan states that setting some boundaries of routines can punch your creativity forward. In other words, routines may aid your mind to being creative. As Morgan writes, having some personal routines that are done on a … Continue reading Get creative through routines
Would’t it be nice to have something cool on the wall that not only looks good, but does good as well? More companies have started to realise that customers want products that have a “conscience”. Posters with Purpose donates 10 % of the sales price to Edesia and Pencils on Promise, two organizations providing nourishment and … Continue reading Posters with purpose
Creativity exists, but it has to find you working Continue reading – Pablo Picasso
Huh? The hospitality industry has nothing to do with my line of work, you might think. Well. If your work entails working alongside with other people: Think again. And continue to read. So, how can hospitality, which most of us only associate with hotels and restaurants be the key to great team building? If you think about … Continue reading 6 simple hospitality tricks to boost teamwork
No limitations, full creative freedom, blank pages. You might just think this is the perfect start for your project to reach full potential. And this is where you might be wrong. Traditionally, you left the people that needed to be creative completely alone, in order for them to “work their magic”. You wouldn’t want to … Continue reading Aiding creativity through constraint
More companies realize that they need to open up in order to innovate. Procter & Gamble has known this for quite some time already. Continue reading Innovation ”proudly found elsewhere”
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