A playful take on plastic

The family run organization Less Plastic UK has made a twist to the seriousness of plastic littering. Literally. Although being dead serious, Amanda Keetley from Devon, Great Britain, has made her environmental focus stand out by being playful. Other organizations might have made you feel bad or even bored by constantly focusing on guilt, the … Continue reading A playful take on plastic

Storytelling is dead. Here’s what brands should focus on now

– The most important thing for a brand isn’t communication. It’s engagement. Charles Vallance knows a thing or two about successful brands after many years in the advertising industry. He is inspired by Creative Director of VCCP Spain, Beto Nahmad, the first person he heard using the term “story doing”. And here is why this term … Continue reading Storytelling is dead. Here’s what brands should focus on now