Regardless of providing products or services, waste can turn into real assets. Here’s why and how to get on board. Tech company Dell makes a brilliant example. They have launched a new jewellery line with recycled gold from their e-waste product components. After finding out only 12,5 % of the worldwide 20 – 50 tons … Continue reading Reimagine your company’s waste
In 2018, get into the habit of involving your customers more. Their knowledge and input may give you just what you need – or need to avoid. Co-creation has been a buzz word for years, but a central element often neglected is what customers get out of it – not just what the company gains. … Continue reading Involving customers for a win-win co-creation
Tips for a more comprehensive and viable business view. 2017 has been a year where committing to a more sustainable future benefitted a variety of brands and companies. Not only did it boost instant popularity, it has also been a deliberate long term strategy. And for good reasons. Although one can say that the majority … Continue reading Beyond business: sustainable boost for 2018
– The most important thing for a brand isn’t communication. It’s engagement. Charles Vallance knows a thing or two about successful brands after many years in the advertising industry. He is inspired by Creative Director of VCCP Spain, Beto Nahmad, the first person he heard using the term “story doing”. And here is why this term … Continue reading Storytelling is dead. Here’s what brands should focus on now
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