brands

27/02/201916/03/2019

Undressing the fashion industry

According to EcoWatch, fast fashion is the second dirtiest industry in the world, after oil. Luckily, there’s recent exciting developments. Here’s one. London and New York fashion week kicks off every February. On the one side, they signal creativity and a significant ability to change (fashion-wise). On the other, being deeply involved in underpaying, child … Continue reading Undressing the fashion industry

08/09/201613/09/2017

Storytelling is dead. Here’s what brands should focus on now

– The most important thing for a brand isn’t communication. It’s engagement. Charles Vallance knows a thing or two about successful brands after many years in the advertising industry. He is inspired by Creative Director of VCCP Spain, Beto Nahmad, the first person he heard using the term “story doing”. And here is why this term … Continue reading Storytelling is dead. Here’s what brands should focus on now