Rethinking the 4 P’s

Most of us have heard about the four “golden” P’s in marketing: Product, Place, Price, Promotion. Nowadays, they’re probably outdated. When taking a marketing course, the four P’s are standard curriculum. At work, they’re a regular mention. Traditionally, these elements of the marketing mix are a core foundation you build your strategy on. However, they … Continue reading Rethinking the 4 P’s