Storytelling is dead. Here’s what brands should focus on now

– The most important thing for a brand isn’t communication. It’s engagement. Charles Vallance knows a thing or two about successful brands after many years in the advertising industry. He is inspired by Creative Director of VCCP Spain, Beto Nahmad, the first person he heard using the term “story doing”. And here is why this term … Continue reading Storytelling is dead. Here’s what brands should focus on now

Why you should trust your gut in complex decision making

Imagine a judge sentencing someone to prison and afterwards saying: “I just went with my hunch”. Jaws would drop to the floor. And in this case, and line of work, you’re supposed to back up your decisions and conclusions with systematic analysis and conscious thought. In fact, in most professions this is what you’re supposed to … Continue reading Why you should trust your gut in complex decision making

Posters with purpose

Would’t it be nice to have something cool on the wall that not only looks good, but does good as well?  More companies have started to realise that customers want products that have a “conscience”. Posters with Purpose donates 10 % of the sales price to Edesia and Pencils on Promise, two organizations providing nourishment and … Continue reading Posters with purpose