An interesting communicated piece of information, to learn or to learn from.
New year, new (valuable) errors! There’s a lot of focus on succeeding, making the right choices and being good at what you do. People often share success stories, and how well something went. Thankfully, a growing interest in failing leaves us with a more balanced picture. Did you know that some of the best ideas, … Continue reading Successfully screwing up
Your company culture defines more than you think. Here are three steps you should embrace and nourish. Communication must flow One of the core threats to a company is that communication does not run freely. (Se my previous posts such as “Why you need “brokers” in any company“). It stops, intentionally or unintentionally. It might … Continue reading 3 steps to a thriving company culture
The family run organization Less Plastic UK has made a twist to the seriousness of plastic littering. Literally. Although being dead serious, Amanda Keetley from Devon, Great Britain, has made her environmental focus stand out by being playful. Other organizations might have made you feel bad or even bored by constantly focusing on guilt, the … Continue reading A playful take on plastic
For creativity and innovation to manifest within a company, absorptive capacity is key. Organizational learning and knowledge creation ultimately help shape a company’s ability to innovate. Especially the knowledge flows across networks positively affect the organizational capabilities. But this knowledge creation are often restricted to parts of the organization sharing the same education and background, … Continue reading Why you need to know about absorptive capacity
Most of us have heard about the four “golden” P’s in marketing: Product, Place, Price, Promotion. Nowadays, they’re probably outdated. When taking a marketing course, the four P’s are standard curriculum. At work, they’re a regular mention. Traditionally, these elements of the marketing mix are a core foundation you build your strategy on. However, they … Continue reading Rethinking the 4 P’s
Regardless of business area, getting information and knowledge across is key. But it can be tricky. How do you know if the people in need of it actually gets it? And what messages do they actually need? In larger firms, staff are often placed within their area of expertise. A person belonging to the legal … Continue reading Why you need “brokers” in any company
Conveying a message is one thing, generating response and engagement is another. Compelling content may not be easy, but you can get one (or three) steps closer by implementing the tips below. It can be a rough walk in the digital channel and platform jungle. Messages here and there, like vegetation blocking our way (unwanted) … Continue reading Three tips for engaging, digital content
In 2018, get into the habit of involving your customers more. Their knowledge and input may give you just what you need – or need to avoid. Co-creation has been a buzz word for years, but a central element often neglected is what customers get out of it – not just what the company gains. … Continue reading Involving customers for a win-win co-creation
Tips for a more comprehensive and viable business view. 2017 has been a year where committing to a more sustainable future benefitted a variety of brands and companies. Not only did it boost instant popularity, it has also been a deliberate long term strategy. And for good reasons. Although one can say that the majority … Continue reading Beyond business: sustainable boost for 2018
Attract and retain the part of the workforce who largely aligns company goals with their own. Research shows that employees who perceive their company to have a ”strong sense of purpose” also report high levels of company satisfaction. Amongst Millennial workers, this seems to be of outmost importance. According to Deliotte’s Millennial Survey of 2015, the … Continue reading Don’t just give them a paycheck – give them a purpose!
meydel.com 