Strategy needs creativity

Porfessor Adam Brandenburger noticed business school students getting frustrated when learning strategy. With good reason. As these students knew, rigorous analytical tools only helped them in understanding an existing business context, and not necessarily how the world will look like tomorrow. The classical tools are essential to learn, but they also equip future employees and … Continue reading Strategy needs creativity

Real innovation involves your entire company

People in key positions drive new thinking and innovation. But without the rest of the company involved, the chances are smaller to succeed. Harvard Business Review recently published the article “Real Innovation Requires more than an R&D Budget”. Having studied innovation for more than 25 years, Gina O’Connor believes that there is an overly narrow … Continue reading Real innovation involves your entire company