Don’t just give them a paycheck – give them a purpose!

Attract and retain the part of the workforce who largely aligns company goals with their own. Research shows that employees who perceive their company to have a ”strong sense of purpose” also report high levels of company satisfaction. Amongst Millennial workers, this seems to be of outmost importance. According to Deliotte’s Millennial Survey of 2015, the … Continue reading Don’t just give them a paycheck – give them a purpose!

Storytelling is dead. Here’s what brands should focus on now

– The most important thing for a brand isn’t communication. It’s engagement. Charles Vallance knows a thing or two about successful brands after many years in the advertising industry. He is inspired by Creative Director of VCCP Spain, Beto Nahmad, the first person he heard using the term “story doing”. And here is why this term … Continue reading Storytelling is dead. Here’s what brands should focus on now

Kort og godt!

Slik ser kurskatalogen for Göteborgs universitet ut. Jeg liker ordlyden: Bli du. Helt enkelt, og likevel mye viktig mellom linjene på de to ordene. I vår selvrealiserings-tidsalder, og bombardering av beskjeder på alle fronter, er dette en fulltreffer med “meg-fokus” og STORE, synlige bosktaver. Vad bra jobbat, Göteborg! Se den på Issuu.com her Continue reading Kort og godt!