A playful take on plastic

The family run organization Less Plastic UK has made a twist to the seriousness of plastic littering. Literally. Although being dead serious, Amanda Keetley from Devon, Great Britain, has made her environmental focus stand out by being playful. Other organizations might have made you feel bad or even bored by constantly focusing on guilt, the … Continue reading A playful take on plastic

The time is now!

Don´t you want to finish that project, re-connect with that friend, start that new thing, or maybe make that idea into reality? Taking that first step is daunting, leaving most of us to postpone – or never do it. Here´s a quick tip on how to begin! Put your critical thoughts aside, and say as … Continue reading The time is now!

Why you need to know about absorptive capacity

For creativity and innovation to manifest within a company, absorptive capacity is key. Organizational learning and knowledge creation ultimately help shape a company’s ability to innovate. Especially the knowledge flows across networks positively affect the organizational capabilities. But this knowledge creation are often restricted to parts of the organization sharing the same education and background, … Continue reading Why you need to know about absorptive capacity

Rethinking the 4 P’s

Most of us have heard about the four “golden” P’s in marketing: Product, Place, Price, Promotion. Nowadays, they’re probably outdated. When taking a marketing course, the four P’s are standard curriculum. At work, they’re a regular mention. Traditionally, these elements of the marketing mix are a core foundation you build your strategy on. However, they … Continue reading Rethinking the 4 P’s

World Oceans Month: an invitation for businesses to ”dive in”

June is World Oceans Month, marked for spreading awareness of the earth’s oceans, coasts and marine life. It is specifically highlighted on June 8, entitled World Oceans Day. With all the attention marine littering has gotten over the last few years, corporate life needs to step up. This month provides them with the perfect occasion. … Continue reading World Oceans Month: an invitation for businesses to ”dive in”