Don´t you want to finish that project, re-connect with that friend, start that new thing, or maybe make that idea into reality? Taking that first step is daunting, leaving most of us to postpone – or never do it. Here´s a quick tip on how to begin! Put your critical thoughts aside, and say as … Continue reading The time is now!
For creativity and innovation to manifest within a company, absorptive capacity is key. Organizational learning and knowledge creation ultimately help shape a company’s ability to innovate. Especially the knowledge flows across networks positively affect the organizational capabilities. But this knowledge creation are often restricted to parts of the organization sharing the same education and background, … Continue reading Why you need to know about absorptive capacity
You might have gotten the overall concept, but this video wraps up the circular economy in less than four minutes. Everyone seems to be talking about the circular economy these days, without giving concrete examples and how it would play out in our daily lives. This video from the Ellen McArhur Foundation is a gem. … Continue reading A circular economy quickly explained
Most of us have heard about the four “golden” P’s in marketing: Product, Place, Price, Promotion. Nowadays, they’re probably outdated. When taking a marketing course, the four P’s are standard curriculum. At work, they’re a regular mention. Traditionally, these elements of the marketing mix are a core foundation you build your strategy on. However, they … Continue reading Rethinking the 4 P’s
Conveying a message is one thing, generating response and engagement is another. Compelling content may not be easy, but you can get one (or three) steps closer by implementing the tips below. It can be a rough walk in the digital channel and platform jungle. Messages here and there, like vegetation blocking our way (unwanted) … Continue reading Three tips for engaging, digital content
Regardless of providing products or services, waste can turn into real assets. Here’s why and how to get on board. Tech company Dell makes a brilliant example. They have launched a new jewellery line with recycled gold from their e-waste product components. After finding out only 12,5 % of the worldwide 20 – 50 tons … Continue reading Reimagine your company’s waste
In 2018, get into the habit of involving your customers more. Their knowledge and input may give you just what you need – or need to avoid. Co-creation has been a buzz word for years, but a central element often neglected is what customers get out of it – not just what the company gains. … Continue reading Involving customers for a win-win co-creation
Looking for new insights to boost your products or services? Look beyond the people in your “inner circle” network. Social networks play a central role in creativity and innovation. Being socially connected allows us to get hold of useful information and knowledge. Most of us, however, tend to stick to those we have rather close … Continue reading Your strongest connections = weak
Attract and retain the part of the workforce who largely aligns company goals with their own. Research shows that employees who perceive their company to have a ”strong sense of purpose” also report high levels of company satisfaction. Amongst Millennial workers, this seems to be of outmost importance. According to Deliotte’s Millennial Survey of 2015, the … Continue reading Don’t just give them a paycheck – give them a purpose!
Mark these two words: Absorptive capacity. Without it, you risk losing out. If you want to succeed with creativity or innovation, staying open to knowledge outside your company can be key. Blending familiar and novel elements increases your chances of success, and external knowledge/ideas/input can be just what you need to arrive at something worthwhile … Continue reading Why external knowledge is vital for company success
meydel.com 